With the emergence of the cookieless era, audience generation for marketing campaigns is becoming increasingly challenging. There is a critical need to integrate different data sources and identify the right targets. Identifying those targets requires dedicated skills and resources and, when it comes to multi-channel environments, the required effort is enormous.
BIP xTech has developed Smart Audience.
Smart Audience is an AI-based audience generator that enables consumer behaviour analysis, precise audience generation and seamless multi-channel activation with an easy-to-use accessible interface built with Google Cloud, Looker and Google Analytics.