Francesco Giordano Head of Enterprise Architecture
Cloud & DevOps
Federico Migliavacca Engineering Lead - Data & Cloud
In today's data-driven business landscape, organizations strive to gain a competitive edge by harnessing the power of customer data. For Generali Investments, a prominent player in Financial Service, leveraging customer relationship management (CRM) data was essential for optimizing operations and driving business growth. To achieve this goal, they embarked on a transformative data engineering project in collaboration with BIP xTech.
Efficiently ingesting vast amounts of diverse CRM data into Generali Investments' infrastructure was a significant challenge. Overcoming these obstacles was crucial to unlocking the full potential of CRM data for strategic decision-making.
BIP xTech played a vital role in ensuring the success of this project. With their expertise in data engineering and ability to adapt quickly to new contexts, they closely collaborated with Generali Investments. Leveraging their understanding of Generali's business requirements and proficiency in AWS Cloud architecture, BIP xTech designed and implemented an effective CRM data ingestion pipeline.
Generali Investments achieved remarkable results. The new CRM data ingestion pipeline seamlessly integrated CRM data into their analytics ecosystem, empowering faster data-driven decisions. Deeper insights into customer preferences enabled more targeted marketing campaigns and personalized experiences. Improved customer segmentation facilitated better retention strategies and increased satisfaction.
Furthermore, the scalable and reliable CRM pipeline positioned Generali Investments for future growth, accommodating increasing volumes and complexities of CRM data.